This old-time store photo shows the Riverside Fish Co. of East Peoria, Illinois. It appears to be from 1939.

On the back of one car it shows a phone number of 4-5191. On the side of the other car it lists an R. W. Lloyd who I am guessing is the owner. There is even and 1939 Illinois license plate of B58 855.

A very quick newspaper archive search does show a Mr. and Mrs. Ralph Lloyd the Riverside Fish Market who lunched with Mr. and Mrs. William Rees of 110 Galena Road on Thursday, September 4, 1941.

The back of this photo lists the photographer as: The Venard Organization at 702 South Adam Street in Peoria, Illinois.